When you are Comfortable with your Numbers

What Happens When You Have Reliable Financial Numbers?

In this episode of QuickBooks Mastery for Small Business Success, Lee Davis and Erica Northrup discuss the transformation that happens when business owners finally have reliable financial numbers they can trust.

Quickbooks Mastery for Small Business Success

For many businesses, the early stages of bookkeeping are focused on cleanup and correction. But once the numbers become accurate and consistent, business owners can shift from simply reacting to problems to making strategic decisions with confidence.

Moving Beyond Cleanup Mode

When financial records become reliable, businesses can begin focusing on growth rather than constantly fixing mistakes.

Instead of spending time:

  • Correcting transactions
  • Searching for missing information
  • Questioning financial reports

Business owners can begin fully using their financial statements to guide decisions.

This often leads to adopting additional tools and apps that improve workflow and efficiency.

Better Financial Statements Lead to Better Opportunities

Reliable financial reports open the door to opportunities that may have felt out of reach before.

For example, business owners may:

  • Refinance credit cards or loans
  • Build stronger banking relationships
  • Apply for financing with confidence

Banks want to see clean, accurate financial statements. When your reports are reliable, the lending process becomes much smoother.

Budgeting Becomes More Effective

Once you trust your numbers, creating and maintaining a budget becomes far more useful.

Instead of guessing, you can:

  • Forecast more accurately
  • Monitor spending intentionally
  • Plan for future growth

A strong budget gives business owners more control over both short-term operations and long-term planning.

Better Decisions About Cash and Pricing

Reliable numbers also improve day-to-day decision-making.

Business owners can:

  • Understand where cash is going
  • Make smarter spending decisions
  • Price products and services more accurately

Knowing your true costs is essential when setting prices. Without accurate numbers, it’s easy to underprice services and reduce profitability without realizing it.

Hiring Decisions Become Clearer

Financial clarity also impacts hiring.

When payroll expenses are included in a realistic budget, business owners can:

  • Understand whether they can afford additional staff
  • Plan hiring strategically
  • Avoid overextending the business financially

Reliable reports help remove uncertainty from these decisions.

Avoiding Surprise Taxes

One of the biggest benefits of clean financials is avoiding unexpected tax problems.

When records are current and accurate:

  • Tax obligations become more predictable
  • Business owners can plan ahead
  • Stress during tax season is reduced

There are fewer surprises because the numbers are being reviewed consistently throughout the year.

Understanding the Numbers Matters Too

According to Erica and Lee, it’s not enough to simply have reliable numbers—you also need to understand them.

Financial reports are most valuable when business owners feel comfortable reading and using them.

That confidence comes from:

  • Understanding how QuickBooks works
  • Reviewing reports regularly
  • Creating systems that improve clarity

Improving Invoicing Creates Clarity

One practical step business owners can take is improving how invoices are managed.

A smoother invoicing process helps:

  • Improve cash flow
  • Reduce confusion
  • Create more reliable reporting

The more organized your invoicing system becomes, the easier it is to trust the financial picture behind it.

Final Thoughts

Better numbers opens up new possibilities for your business. You have the clarity that you need to make better decisions and explore new paths to success. Don’t hesitate to reach out if you need that clarity.


Five Important Financial Numbers

Five Financial Numbers Every Business Owner Needs to Know

In this episode of QuickBooks Mastery for Small Business Success, Lee Davis and Erica Northrup discuss five key financial numbers every business owner should understand.

Quickbooks Mastery for Small Business Success

At the center of all of these numbers is one critical issue: cash flow.

Business owners need to know where their money is coming from, where it’s going, and whether the business is financially healthy enough to support growth and long-term success.

Two reports play a major role in understanding these numbers:

  • The Cash Flow Statement
  • The Profit & Loss Statement

Together, these reports provide the visibility needed to make informed business decisions.

1. Revenue

The first number every business owner should track is revenue.

Revenue tells you how much money is coming into the business—but it also raises an important question:

Are you missing revenue opportunities?

According to Erica and Lee, many businesses unintentionally lose revenue because:

  • Invoicing is delayed
  • Billing processes are inconsistent
  • Follow-up systems are weak

Improving invoicing alone can often increase revenue and improve cash flow.

2. Net Sales

Net sales go beyond top-line revenue and help business owners understand profitability more clearly.

One major factor impacting net sales is the cost of employees and operations.

Timely invoicing is especially important here. If sales are not billed promptly, it becomes difficult to accurately measure performance and profitability.

This number also helps business owners better understand their profit margins.

3. Net Profit

Revenue alone does not determine whether a business is healthy. Net profit reveals whether the business is truly sustainable.

Your profit must be strong enough to:

  • Support operations
  • Cover expenses
  • Reinvest into growth
  • Support owner compensation

Erica and Lee also point out that many businesses overlook indirect expenses, such as depreciation, when evaluating profitability.

Ignoring these costs can create a misleading picture of financial performance.

4. Debt-to-Income Ratio

Another important number is your debt-to-income ratio.

This is calculated by comparing:

  • Total monthly debt payments
    to
  • Total monthly income

Banks generally prefer to see a debt-to-income ratio around 35%.

Why does this matter?

If too much of your income is going toward debt payments, it may indicate deeper financial issues within the business.

Lee also emphasizes an important point:
The best time to secure a line of credit is before you actually need it.

5. Owner Pay

Owner compensation is often more complicated than business owners realize.

Depending on your business structure, owner pay may be handled differently:

  • LLCs → Typically use owner draws
  • S-Corporations → Typically use payroll

In addition, business owners often receive indirect financial benefits through the business, such as vehicle payments or other company-covered expenses.

Understanding how owner compensation fits into the overall financial picture is essential.

Using Your Profit & Loss Statement Effectively

If you want a clearer understanding of your business finances, Erica and Lee recommend regularly reviewing your Profit & Loss Statement.

In particular:

  • Compare reports month-to-month
  • Look for trends over time
  • Monitor changes in revenue, expenses, and profitability

Consistent review helps business owners stay proactive instead of reactive.

Final Thoughts

Your cash is your business’s score card. You really want to know the story, so you can make good choices. Without accurate information, your business could be running in a wrong direction. If you need help cleaning up your books to get more clarity, contact Lee at [email protected].


Why “Good Enough” QuickBooks is not Enough

Why “Good Enough” QuickBooks May Be Holding Your Business Back

In this episode of QuickBooks Mastery for Small Business Success, Erica Northrup and Lee Davis discuss a common situation many business owners find themselves in: their QuickBooks isn’t completely broken—but it isn’t working as well as it could either.

Quickbooks Mastery for Small Business Success

Listen!

There may not be obvious red flags or major accounting disasters. On the surface, everything may seem “good enough.” But beneath that, there are often missed opportunities, inefficiencies, and unnecessary stress.

The Hidden Cost of “Good Enough”

One of the biggest concerns with incomplete or inconsistent bookkeeping is that you may not be maximizing your tax deductions.

If your records aren’t fully accurate or your transactions aren’t categorized properly, you could be:

  • Missing valuable write-offs
  • Overlooking deductible expenses
  • Making decisions based on incomplete financial data

Even small inaccuracies can add up over time.

Busy Doesn’t Mean It’s Working

Many business owners know their QuickBooks setup could be better, but they’re simply too busy running their business to address it.

That’s understandable—but as Erica and Lee point out, it’s important to make the best long-term decision for your business rather than settling for what feels manageable in the moment.

From Spreadsheets to Systems

Lee shared the example of a church that was relying heavily on spreadsheets instead of fully utilizing QuickBooks.

After working with Lee Davis and Company, they were able to create more efficient processes and gain better financial visibility.

The right systems don’t just save time—they improve confidence and decision-making.

Efficiency Impacts Cash Flow

When QuickBooks is used properly, it can streamline everyday business operations.

For example:

  • Improving invoicing workflows
  • Collecting payment at the time of service
  • Tracking customer balances more effectively

These small improvements can have a major impact on cash flow and operational efficiency.

Using QuickBooks to Understand Your Business

QuickBooks offers tools that help business owners move beyond simple bookkeeping.

Using reports and statements allows you to:

  • Understand where your money is going
  • Analyze pricing strategies
  • Track product or service performance

Lee shared the example of a well company that sells pumps. With proper tracking in QuickBooks, the business can monitor those sales and better understand profitability.

Trusting Your Numbers Matters

At the heart of it all is confidence.

If you don’t trust your numbers, it becomes difficult to:

  • Make informed business decisions
  • Plan for growth
  • Confidently collect outstanding invoices
  • Feel at peace financially

Clean, reliable financial data gives business owners clarity—and peace of mind.

Don’t Avoid Asking for Help

Many business owners delay getting professional help because they feel embarrassed or think they should “have it all together” first.

But waiting often makes things more stressful.

As Erica and Lee emphasize, there’s real value in getting support. The goal isn’t perfection—it’s creating systems that help your business run more smoothly and give you confidence in your financial future.


Budgeting with Quickbooks

Mastering Your Budget in QuickBooks: How to Use Budget Reports to Gain Financial Clarity

Quickbooks Mastery for Small Business Success

Listen Now!

In Episode 6 of QuickBooks Mastery for Small Business Success, Erica Northrup and Lee Davis focus on a challenge nearly every business owner faces: understanding where their money is going—and how to take control of it.

Their solution? Leveraging the Budget Report in QuickBooks as part of a broader financial strategy.

Why Budgeting in QuickBooks Matters

One of the most common questions business owners ask is: “Where is my money going?”

QuickBooks helps answer that question by offering a range of financial reports that bring clarity and structure to your finances.

According to Erica and Lee, there are three essential tools every business should use:

  • Profit & Loss Statement
  • Budget Report
  • Cash Flow Report

Each serves a different purpose—and relying on just one can leave gaps in your understanding.

Looking Beyond the Numbers: Why One Report Isn’t Enough

While the Profit & Loss (P&L) statement is the foundation of your budget, it doesn’t tell the whole story.

To get a complete financial picture:

  • Use the Budget Report to track planned vs. actual performance
  • Use the Cash Flow Report to capture items that don’t appear as expenses

For example, expenses like depreciation or large purchases such as new equipment may not show up clearly in your budget report. That’s why reviewing cash flow alongside your budget is essential for accuracy.

Building and Running Your Budget in QuickBooks

QuickBooks Online makes budgeting accessible and flexible for business owners at any stage.

How to Create a Budget

  1. Go to the Gear Icon
  2. Select Budgeting
  3. Click Add Budget

From there, you can:

  • Start with historical data for more accurate forecasting
  • Build a budget from scratch if you’re just getting started
  • Edit and refine your budget at any time

Customizing Your Budget for Better Insights

One of the biggest advantages of QuickBooks is how customizable the budgeting tool is.

You can tailor your reports based on:

  • Time periods (monthly or quarterly)
  • Accounting method (cash vs. accrual)
  • Display format (percentages or dollar amounts)

Additionally, within the Business Overview section, you can run key reports such as:

  • Budget Overview
  • Budget vs. Actual

These reports allow you to track performance and make informed adjustments throughout the year.

Best Practices for Effective Budgeting

To get the most value from your budget, consistency and discipline are key.

  • Run your budget report monthly to stay on track
  • Account for seasonal fluctuations in revenue and expenses
  • Regularly review and update your budget—it should evolve with your business

Common Budgeting Mistakes to Avoid

Even with the right tools, missteps can limit the effectiveness of your budgeting process. Erica and Lee highlighted several common pitfalls:

1. Ignoring Your Budget

Creating a budget is only the first step. If you’re not reviewing it regularly, you’re missing its value as a decision-making tool.

2. Failing to Plan for Large Expenses

Be proactive about major costs, including:

  • Retirement contributions (e.g., 401(k))
  • Workers’ compensation
  • Taxes

These can significantly impact your cash flow if not planned for.

3. Mixing Personal and Business Finances

This is a critical mistake. Keep separate accounts and credit cards for your business to maintain accurate records and avoid unnecessary complications.

4. Not Keeping Budget Worksheets

Maintain your supporting documents and worksheets so you can revisit assumptions and track changes over time.

Final Thoughts

Budgeting isn’t just about tracking numbers—it’s about gaining control and making smarter decisions for your business.

By combining the Budget ReportProfit & Loss Statement, and Cash Flow Report, you create a more complete financial picture—one that helps you plan ahead, avoid surprises, and stay aligned with your goals.

As emphasized in this episode, the key is simple: don’t avoid your budget—use it.


Set Up your Business with Quickbooks Detailed Start

If you are looking to set up your business with Quickbooks Detailed Start, this is the post for you. I love helping clients succeed with Quickbooks and that starts with a proper setup, so I’m glad you found this post.

Hopefully, I can give you the tips you need to set up your business with Quickbooks detailed start, so your Quickbooks run seamlessly. If you find yourself with a lot of errors, however, check out these post:

  1. How to fix errors in Quickbooks

OR

Sign up for our Free Mini-Course on How to Get Started in Quickbooks!

Choose between Express Start and Detailed Start

I have clients who are setting up Quickbooks for the first time who ask the question about the difference between setting up Quickbooks using Express Start (recommended for new users) compared to selecting the button called Detailed Start. This blog will outline the benefits of setting up Quickbooks using detailed start.

Quickbooks Detailed Start

When setting up Quickbooks if you click on detailed start you perform all the basic setup functions with some added benefits.  Those added benefits are:

A. Clearly Defines Your Business by Asking Questions About:

  1. What you sell
  2. How your customers pay you
  3. How you pay your bills.

Based on the answers Quickbooks sets preferences for the company file. The preferences enable certain features of the Quickbooks program.  

B. Questions About What You Sell

Answer the questions about what do you sell?

  1. Services only
  2. Products only
  3. Both services and products

C. Questions About How You Enter Sales

In the how you enter your sales in Quickbooks window, you choose the option that best fits your business needs.

My Tips for Entering Sales:

  1. Record each sale individually. You can use print sales receipts to give customers.
  2. Record only a summary of your daily weekly sales. If you use a cash register to ring up individual sales, you can enter the sales total for the days work in Quickbooks.
  3. Use Quickbooks point of sale. You can send the details of each individual sale into Quickbooks with just one click.

D. Entering Sales Tax information

In this part of the Easy Step interview the software asks you whether you charge sales tax. I want to caution you here, you should turn the sales tax setting off only if you never charge sales tax. Furthermore, sometimes it is beneficial to turn this feature on for tracking wholesale/retail sales, depending on the tax reporting regulations in your state.

E. Creating Estimates

If you provide any type of estimates or bid-even verbal quotes, there are many reason to use estimates in Quickbooks

  1. Prepare professional-looking itemized estimates, bids or proposals for your customers.
  2. Create an invoice from the estimate with just one click.  In fact, Quickbooks then creates an invoice using the information from your estimate.
  3. Create reports that compare your estimated costs and revenue against your actual costs and revenue.
  4. Compare your actual costs against what you estimated.
  5. Track which estimates are still active and easily update each estimate as you continue to negotiate with your customers.

F. Creating Sales Orders

Sales orders allow you to record an order for a sale before the sale actually is made. These forms are common in businesses that order products to fill orders or that pull orders from inventory before invoicing.

G. Choose remaining preferences

1. Billing statements  – Post statement charges independently of invoices & sales receipts.

   2.  Progress Invoicing – Create single estimates to invoices in phases.

   3. Bill tracking – Use the Accounts Payable module to track bills and bill payments.

     4. Inventory – Use inventory module to track inventory quantities and values.

     5. Track time – Use timecards to track employees and subcontractor time, and bill customers.

     6. Employee – Use payroll module to manage employee information and payroll.

You are not stuck with Detailed Start.

You can always change preferences setting later, after the detailed start has been completed. Changing the preferences later can be done by:

  1. accessing the Edit menu
  2. choosing preferences
  3. then selecting the preference type in the left panel

Tip: Choosing a Start Date

The start date is the date for which you give Quickbooks a financial snapshot of your company assets and liabilities before you start entering live transactions in Quickbooks. It is generally the last day of the previous fiscal period.

Why use Quickbooks Detailed Start?

The value of setting up Quickbooks with a detailed start means is that you spend less time adding information later. 

At Lee Davis & Company, we can assist you in setting up and training you in your new adventure called Quickbooks.

Lee Davis standing outside in the sunshine
Lee Davis

What can you expect from Lee Davis and Company? 

Lee Davis is the president of Lee Davis and Company. He prides himself in helping his clients make their dreams of running a successful business a reality. He has the tools and advice that will help you, the client, get to the next level. 

What services can you find at Lee Davis and Company? 

  1. Bookkeeping Services
  2. Small Business Advising 
  3. Quickbooks Training
  4. Management Services

Read more posts by Lee Davis 

  1. Main Street Relief Fund Application
  2. Getting your SBA Loan Approved
  3. Growth Mindset Development
  4. Adding Clients in Quickbooks


Cart
Visit Us

Address: CoWork Peterborough, 6 School Street, Peterborough, NH 03458

Location: Across from Toadstool Bookstore parking lot and next to Movie Theater

Address: 836 Old County rd South, Francestown, NH, 03043

 

Connect
Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Youtube
Consent to display content from - Youtube
Vimeo
Consent to display content from - Vimeo
Google Maps
Consent to display content from - Google